Most people in the auto industry assume Tesla buyers are drawn to the brand's high-tech image or are fans of its mercurial CEO, Elon Musk. WebElectric vehicles made up approximately 4% of new vehicle sales in 2021, compared to about 2% in 2020. Back to list Hialeah, FL. In the small rural community of Ortonville, Minnesota, Henry Nelson is a mail man with a In fact, the margin of error is large enough that even the other quarters could be roughly equal, though the general trend seems to rate Autopilot as slightly less safe than not using it. Get this delivered to your inbox, and more info about our products and services. The company was not immediately available for comment when contacted by CNBC early Saturday. We want to hear from you. Supercharger ; Sedano's Plaza 18600 NW 87th Ave Hialeah, FL 33015. Power's study is considered an industry benchmark for quality. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Tesla has gone public as of June 29, 2010 and has a market cap of $34.32 billion. There were 87,000 owner respondents in the 2020 study. All manufacturer names, symbols, and descriptions, used in our images and text are used solely for identification purposes only. I cover robocar technology & previously worked on Google's car team. 2023 CNBC LLC. That's been a relatively true statement for U.S. consumers in recent years, with Tesla accounting for the majority of EVs sold, including 79% in 2020, according to IHS Markit. Tesla publishes its first diversity report, here are the key It does not look at your eyes. If you are an admin, please authenticate by logging in again. Profit from the additional features of your individual account. Tesla Owner Demographics: Age, Gender, Ethnicity, Data is a real-time snapshot *Data is delayed at least 15 minutes. :@l)8_$j$Fwnw Hes still waiting for another automaker to steal him away from Tesla and consideringmodels from Audi, Mercedesand BMW. This is a BETA experience. For the Q3 2020 report, that means that driving the highway with Autopilot, you see an accident every 5.15 million highway miles, but every 1.7 million city miles. .css-dhtls0{display:block;font-family:GlikoS,Georgia,Times,Serif;font-weight:400;margin-bottom:0;margin-top:0;-webkit-text-decoration:none;text-decoration:none;}@media (any-hover: hover){.css-dhtls0:hover{color:link-hover;}}@media(max-width: 48rem){.css-dhtls0{font-size:1.125rem;line-height:1.2;}}@media(min-width: 48rem){.css-dhtls0{font-size:1.25rem;line-height:1.2;}}@media(min-width: 61.25rem){.css-dhtls0{font-size:1.375rem;line-height:1.2;}}VW Will Build a New Scout EV in the U.S. VinFast Delivers First 45 VF8s to U.S. Customers, Chip Ganassi Racing Is Looking for Women Racers, Ford Tripling F-150 Lightning Production This Year, 1985 Renault R5 Turbo II Is Our BaT Auction Pick, 707-HP DBX Will Race F1 Medics to Accident Scenes, Postal Service Orders 9250 Ford E-Transit Vans, Ford Restarting F-150 Lightning Production Mar. People Don't Buy a Tesla Because of Musk: Survey, Tesla Tells California FSD Is Not Self-Driving, Musk Explains the Fate of 244-Mile Range Model Y, Two Challengers Take on Elon Musk via Twitter, same conclusion reached by a recent J.D. Tesla Statistics - Sales Stats, Auto-Pilot Crash Stats (2023 As for Musk, Tesla owners had lots to say about him. 22% of Tesla employees are women, while 78% are men. Accessed March 04, 2023. https://www.statista.com/statistics/1256537/market-capitalization-of-tesla/, PwC. All Rights Reserved. Non-owners also expressed greater concern over Tesla's safety in regard to its self-driving technologies: the Autopilot suite of advanced driver-assistance systems and the Full Self-Driving (FSD) function promised by the company for several years now. 4% is really within the margin of error, so this quarter, the numbers can be considered roughly equal. Such issues are in line with owner complaints about Tesla's vehicles online, including its newest Model Y, which was not part of J.D. Tesla qualifies for free Supercharging Accessed March 04, 2023. https://www.statista.com/statistics/519579/market-share-of-tesla-in-the-united-states/, GoodCarBadCar.net. Teslas share of the U.S. automotive market in 2021 peaked in September when the brand's market share rose to roughly 2.59 percent. Power.. It was so much better than any car Ive ever driven, the 73-year-old self-storage company executive says. EV owners and intenders saw Teslas as alluring for their styling, performance and acceleration, build quality, and the fact that they're new and different. John Voelcker edited Green Car Reports for nine years, publishing more than 12,000 articles on hybrids, electric cars, and other low- and zero-emission vehicles and the energy ecosystem around them. A year earlier, research firm Escalent found Musk was the most negative aspect of the Tesla brand among electric-vehicle owners surveyed. Statista. Every Quarter, Tesla TSLA -4% publishes statistics about the distance driven per accident by the Tesla fleet. "In fact," Mike Dovorany, VP at behavior and analytics firm Escalent, told Car and Driver, among respondents who are shopping for or already own an EVTesla or otherwiseElon Musk is among the top [drawbacks in] their consideration of the brand.. Christopher Goodney | Bloomberg | Getty Images, J.D. He wasnt sold on it, partly he says because it didnt have enough cargo space for his golf gear. U.S. Census Bureau QuickFacts: Hialeah city, Florida He now covers advanced auto technologies and energy policy as a reporter and analyst. They can range from problems with infotainment systems and engines to paint issues and production. PwC. Last quarter they were roughly even, and in Q1 having Autopilot on was the modest winner, but thats the only time all other reports have shown driving with Autopilot to be moderately more risky. Tesla has experienced mixed results in such studies and reports. Finally, in its report Tesla laid out plans for keeping its workforce at least as diverse as it is today, or making it more diverse and inclusive. Chart. Power's report. WebTHE TESLA BUYER: Ethnicity 50 204 96 67 69 101 82 158 106 0 50 100 150 200 250 AFRICAN AMERICAN ASIAN EASTERN EUROPEAN EURASIAN HISPANIC MIDDLE Tesla's inaugural Diversity, Equity and Inclusion Impact Report offers fewer details than diversity reports from major tech companies including Google and Apple, which began publishing demographic information about their workforce in 2014. Currently, you are using a shared account. You need a Statista Account for unlimited access. They are a subset of the EVForward database of more than 10,000 new-vehicle buyers from 18 to 80, weighted by age, gender, and state of residence to match the demographics of U.S. new-vehicle buyers and by vehicle type to match current sales. If you take Mr. Musk and his antics out of the equation, Im about 98% certain that my next car would be a Tesla, Levitt says.His antics put me in play., Al Jazeera Centre for Public Liberties & Human Rights. Tesla's domestic and international revenue 2018-2021; Tesla: vehicle deliveries by main model and quarter 2022; Quarterly Tesla supercharger station and Cox AUTOMOTIVEN . And hes using his passion for EVs and sustainability to educate not only his own children, but also future generations, about the reliance on fossil fuels and electric alternatives, like innovative school buses. Tesla will know the real rates on the different types of road but has declined multiple requests to provide them. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Dennis Levitt got his first Tesla, a blue Model S, in 2013, and loved it. to incorporate the statistic into your presentation at any time. It added that its leadership cohort which includes directors and above accounted for a "very small" percentage of total employees, at under 0.4%. (Telsa Autopilot will let you turn it on on any road that looks good enough, including roads it really cant handle. May 31, 2022. Tesla has denied wrongdoing. WebNot Rated. They could do without. Owners of the Model X have a higher Please create an employee account to be able to mark statistics as favorites. She and her partner have their eyes on the Kia Niro and Chevrolet Bolt as possible alternatives. Their reasons are similar to what automakers hope for when launching any new product, whatever it's powered by. 7[ vn]. Tesla market capitalization 2022 | Statista January 4, 2022. Many owners reported they became much more open to buying an EV after knowing friends, family, or co-workers who had one. Tesla is once again the car brand with the highest owner satisfaction, according to the Consumer Reports (CR) Owner Satisfaction Survey. The problem is, this is what you would expect, because according to research at MIT, 94% of Autopilot use is on limited access highways. People looking at a Tesla car on display at a showroom in Beijing. 11% of Tesla employees are Asian. Before it was reported Muskhad an affair with Sergey Brins wife, which hes denied; before his slipshod deal, then no-deal, to acquire Twitter Inc.; before the revelation he fathered twins with an executive at his brain-interface startupNeuralink; before SpaceX fired employees who called him a frequent source of distraction and embarrassment; before his daughter changed her name and legal gender after his history of mocking pronouns; before an article said SpaceXpaid an employee $250,000 to settle a claim he sexually harassed her, allegations hes called untrue; Musks behavior was putting off prospective customers and perturbing some Tesla owners. A Division of NBCUniversal. Every Quarter, Tesla See how his priorities shifted after a life-changing journey, and how he now only has eyes for the safest car on the road. Super Cruise will only operate on a mapped freeway.). Tesla lags auto industry in quality, finds new J.D. Power study - CNBC Source: Advocates for Highway and Auto Safety 6. In it, the company touted a "majority minority" U.S. workforce, though employees in leadership roles at a director level or higher were 83% men and 59% White. statistic alerts) please log in with your personal account. Then you can access your favorite statistics via the star in the header. That's exactly the same conclusion reached by a recent J.D. Sign up for free newsletters and get more CNBC delivered to your inbox, Get this delivered to your inbox, and more info about our products and services., 2023 CNBC LLC. Learn more about how Statista can support your business. While many view Tesla as a leader in automotive technology, the company continues to face issues with the quality of its vehicles, according to J.D. Newer Tesla vehicles do have a camera that can see the driver, and Tesla has reportedly done experiments at using it for driver monitoring, but they do not do that at present. With seven top-ranked vehicles, Hyundai placed as the top overall automaker in the study. By comparison, data show that in the U.S. there is one ICE vehicle fire for every 19 million miles traveled.*. 1. They provide rates for driving with autopilot, without autopilot, and without autopilot or the other accident prevention systems. Posted on Tesla, THE TESLA BUYER: Income Distribution Power. Its youth as a company is of little concern, and in fact most respondents saw it as a positive. This chart shows the percentage of owner in Hialeah, FL compared it's The industry average for 2020 model-year vehicles was 166 problems per 100 vehicles. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Power collects customer registration data from each state. Heres a breakdown of what Tesla models may still have a promotion for free unlimited supercharging. Model S, The study contains many other nuggets about Tesla and how it's viewed. Weve seen among the early adopters more of a willingness to take risks or to put up with things that are out of the ordinary, says Dovorany, who left Escalent for an automotive techstartup earlier this year. Fortunately, crashes in Tesla are fairly rare. Tesla is the major contributing factor to the market growth of EVs in the US. Tesla published its first-ever diversity report on Friday. To use individual functions (e.g., mark statistics as favourites, set Despite the popularity of the Model S, California ranks behind both Some of these revealing profiles just might surprise you. They allowed Musk to shape mediacoverage and made him the ringleader for Teslas legionof very-online fans. publishes statistics about the distance driven per accident by the Tesla fleet. As part of its 2020 Initial Quality Study, the firm found Tesla owners reported more problems in their first 90 days of ownership than the other 31 U.S. auto brands included in the study. 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We looked at the gender of current Tesla owners, including Tesla Model S and Tesla Model X. EVANNEX is an aftermarket automotive accessories manufacturer and retailer offering its customers premium third-party products. Tesla's market capitalization between March 31, 2020 and 2022 (in billion U.S. dollars) [Graph]. Not so for the non-Tesla owners. It surveys owners and then grades auto brands based on the number of problems reported per 100 vehicles. statistic alerts) please log in with your personal account. Founded in 2003 and headquartered in California, Tesla ranked as the most valuable automotive brand worldwide as of June 2022 and within the fifteen most They also report an unrelated number from NHTSA for crashes which is almost an order of magnitude different from the Tesla numbers. That, Dovorany suggested, is an ecosystem traditional makers will struggle mightily to replicate. Then you can access your favorite statistics via the star in the header. You can only download this statistic as a Premium user. 24% of Tesla employees are Hispanic or Latino. knX.e W(yy?2O2y >V7Y~/EZ;Z&hLwm^bH.u=Qowr]f[l}OfLm2+ w1f-S1vY64lv 'E.nevd CPXdl,-R>YM^F|?E6>fCoSmY;xC~$R|?fh+\G^?|qgly"^mt=M6W9\J%C)n"f8sA~5#1]2KU|' wfX.}?~O7x(V lEfJimEqP ?ndP>{ ),a+~Kp)?w"Xrm;je4yW\hld l%f& -_Aj)^3Io56)%v6_gipq{-X*]mm "lMTv%o95nD [k*m*6vo^xkY~F?e&38_s{.K3F?dyD gT/M?%NP{ezS9 '^bJ|tW0At>Mfo%3n$}o1no_xd!Tu/6+Q,kN>y`XCgF7YCB"Vt#>/$~u1J:fo.^fZ>5iYTc#n_c-&Bz~lO_t([1U }FX/Bz],"[_.X9 ;a~C>-PKR{} TESLA OWNER DEMOGRAPHICS.docx - Running head: TESLA The results showed that Tesla vehicles appeal to both EV owners and those who intend to buy an electric car within five years. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Consumer Reports Survey Says Tesla Has Highest Satisfaction Rate Why Do People Buy a Tesla? Not Because of Elon Musk, 8. Power, said in a statement. The dip in vehicle deliveries the company reported last quarter was its first sequential decline since early 2020 and largely had to do with Covid lockdowns in Shanghai forcingits most productive factory to shut for weeks. About 109% of shoppers who visit Tesla stores earn between $140000 to Battery range was the sole attribute among the top five named that is specific to electric cars. But they refused to buy one because of Musk, their main gripes being his politics,staff turnoverat the company and its cavalier approach to autonomous-driving technology. Power access to customer vehicle registration data. You need at least a Starter Account to use this feature. is the typical Tesla Model S owner Overall, Tesla's diversity report said veterans currently make up about 4% of the company's U.S. workforce. Domestic brands fared better in this year's study than their foreign counterparts, including Fiat Chrysler's Dodge being the first domestic brand in the study's history to rank No. 13, Kia Shows Off EV9 Silhouette in New Teaser, 1993 Volkswagen Corrado SLC Is Today's BaT Pick, Tesla New 'Master Plan' Focused on Sustainability, 1989 Acura Integra Is Our Bring a Trailer Pick. Sign up for our new weekly EV newsletter, State of Charge. February 28, 2016 Annual car sales worldwide 2010-2022, with a forecast for 2023, Number of cars sold in the U.S. 1951-2021, Battery electric vehicles in use worldwide 2016-2021, Annual gas prices in the United States 1990-2021, Automotive industry worldwide - statistics & facts, Motorcycle industry in the United States - statistics & facts, Research Expert covering transportation and logistics, Profit from additional features with an Employee Account. WebTesla owner demographics: gender. As a Premium user you get access to the detailed source references and background information about this statistic. But after making Tesla and himself so synonymous with one another, Musk has waded intopolitical conflicts, attempted to buy one of the worlds most influential social media platforms and struggled to batback unflattering coverage of his personal life, putting the companys increasingly valuable brand at risk. And increasingly, publicly traded companies are required to disclose more information about the makeup of their workforce, and to add people from diverse backgrounds to their boards. Access to this and all other statistics on 80,000 topics from, Show sources information THE TESLA BUYER: Income Distribution You need a Statista Account for unlimited access. Join over 60,000 Tesla fans, enter your email to subscribe. 2020 Impact Report | Tesla For the best experience, we Tesla could easily limit Autopilot to only limited access highways. 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As legacy automakers introduce more capable electric models,Tesla wont have as much leeway. Get in touch with us now. For those driving without Autopilot and without our active safety features, we registered one accident for every 1.79 million miles driven. David Paul Morris | Bloomberg | Getty Images, Why tech companies struggle with diversity and inclusion. Even an optional driver gaze monitor would help, though I suspect Consumer Reports would not approve of it being optional. The real reason is simpler, and far more traditional: They like the cars. WebCalifornia continues to lead all Tesla ownership by a landslide with 48% of Model Ss registered in the state. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Opinions expressed by Forbes Contributors are their own. This is just an estimate based on data we have. You have this guy whos the richest dude in the world, who has this huge megaphone, and he uses it to call somebody a pedophile whos not, or to fat-shame people, all these things that are just kind of gross.. This statistic is not included in your account. The company offers equity in Tesla as part of its compensation for all roles, and uses this promise as a recruiting tool. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Working At Tesla Self driving car statistics Thats not necessarily out of the ordinary almost half of respondents say they wont consider German luxury brands. Power study of how makers could sell more EVs. (In fact, officially Tesla only approves of using it on highways.) Got a confidential news tip? WebAverage Range and Efficiency of U.S. Electric Vehicles Provides driving range and efficiency factors of on-road electric vehicles in the United States in 2020, based on vehicle FLORIDA: 2020 Census Elon has just soiled that brand for me so much that I dont even think I would take one if I won one, Stone says. Through interactive state and county maps for the 50 states, the District of Columbia and Puerto Rico, each page provides a snapshot of change from 2010 to 2020 Power's study comes hours after U.S. safety regulators disclosed an investigation into 2012 through 2015 Tesla Model S vehicles regarding reported failures of the vehicle's large touch screens. "These are primarily a result of factory quality," Betts said in an email. They declare that Teslas performance was the best (though not by a large margin) and they dinged it for not having the camera-based driver monitoring that Super Cruise has which makes sure eyes are kept on the road, and not being more explicit and limiting about where you can use it. Business Solutions including all features. Cox AUTOMOTIVEN . J.D. You can only download this statistic as a Premium user. Annual car sales worldwide 2010-2022, with a forecast for 2023, Number of cars sold in the U.S. 1951-2021, Battery electric vehicles in use worldwide 2016-2021, Annual gas prices in the United States 1990-2021, Automotive industry worldwide - statistics & facts, Motorcycle industry in the United States - statistics & facts, Research Expert covering transportation and logistics, Profit from additional features with an Employee Account. (Thats less highway than most cars do because of drivers turning on Autopilot.) CNBC -- CNBC's Lora Kolodny contributed to this article. Colloquially, it's known in the industry as getting butts in seats. In ratings released today, Consumer Reports rated Teslas Autopilot second among such systems, giving the first place nod to GMs Super Cruise. Highways are much simpler to drive (thats why Autopilot is limited to them) and while the accidents can be more severe there are far fewer of them. The top-rated brands in J.D. This week, Tesla Motors released four unique Customer Stories* to showcase some of the fascinating individuals who drive the Tesla Model S. So who is the typical Tesla Model S owner?